Project One

One More Hyper-car for the Hyper-consumerist Empire

Diversity is beautiful. It’s the reason why our planet is so different than everything else we’ve encountered so far. Humans have added to the diversity through art and technology. But what if there is a boundary after which adding more diversity becomes ugly?

Do I blame the engineers that build hyper-cars? Of course not. Besides being a former Formula 1 fan, I know that these people are only doing their job. I do blame, however, a society that doesn’t encourage these bright minds to work on fixing bigger, more meaningful problems.

Anything as a Service

Anything as a Service – A Cure for Consumerism

We live in the age of hyper-consumerism. Companies are desperate to convert as much raw material as possible into anything that can be purchased. The machine has been perfected to the point where even leftover byproducts from any production cycle can be fed back into another production line to manufacture something somebody would buy. Sometimes this includes using unhealthy materials, both for us and for the environment. But it doesn’t matter as long as it turns a profit. The machine has to keep producing something, anything, just please, buy it. This is wrecking our ecosystem and is woefully unsustainable.

Awareness regarding the bleak future we might be creating for ourselves after drowning our planet in toxic trash is increasing. However, most people still buy products built to last a very short time because there are no alternatives. And even when certain products could last longer, companies have gotten very good at fooling their followers that fashion doesn’t apply only to clothes, but to everything else as well. Now-a-days, many people willingly throw away perfectly operational devices just to jump on the latest model.

But a new economic model is becoming increasingly popular – the monthly payment for a certain service, sometimes metered based on how much a person has used the service. At the moment, this is particularly successful in the digital space (media streaming, software, data and bandwidth, games). Let’s see what a generalized version of this system could mean to our economy and ecosystem in the coming decades. I call it “anything as a service”. The term is already used for software, but in this case, it is truly anything.

Consumerism as Religion

Consumerism as Religion

A certain sense of achievement can arise following the break with organized religion. Many people rightly feel they have been freed from a prison of outdated practices and mentalities. Yet, the human need for belonging and confirmation has not disappeared. Neither has the inventive human spirit, always ready to prey upon its own in the quest for profit.

Consumerism is defined as a social and economic order and ideology that encourages the acquisition of goods and services in ever-increasing amounts. The way this behavior spreads and elevates its status in society is surprisingly similar with religious traditions. This text is about some rather amusing parallels that all but indicate that consumerism is taking advantage of the power void left by fall from grace of organized religion.

This is not to say that consumerism has any of the spiritual virtues that religion often promotes. That’s exactly the problem – consumerism is an economic tool that is capitalizing on an intimate need. It’s the wrong cure for something that isn’t even a problem. And it’s proving to be increasingly costly for the future of our ecosystem and thus, our quality of life in the coming decades and centuries.

Happy Consumerist New Year, Featuring Bottled Water

Happy Consumerist New Year! Featuring, Bottled Water

I’ve always been amazed by the bottled water industry – and not in a good way. The wonderful article I’ve shared in this post sums up pretty much everything I ever wanted to know or say about bottled water. Very well written, documented and presented.

For me, it would be hard to maintain objectivity when it comes to this topic, but the author managed to pull it off quite well, kudos for that. There are very few things that can highlight the abuse of consumers as well as bottled water.

Christmas as Avatar of Consumerism

Christmas as Avatar of Consumerism

Cultural war is tricky business. As a living entity, culture needs mechanisms of protection from external threats. But intellectual defensive systems can become an obstacle for evolution especially when a culture has fallen in love with itself to the point where criticism is no longer seen as a mechanism for progress. For all its merits, Western culture is affected by a plague of intellectual rigidity.

There is no need to generalize. There are many Westerners who are quite open to change and new ideas, perhaps more-so than any other major culture on Earth. This is only sufficient if these people can trigger an evolutionary step forwards by reaching a critical mass enough to spread a wave of change throughout society.

What does all this have to do with Christmas? It’s quite simple really. Changing the way we interpret Christmas is probably a litmus test for cultural evolution. Why do we need to reinterpret this cultural event? Because it is the avatar of a way of doing business that may have made sense in the 20th century, but will only lead to worsening the quality of life on this planet for future generations of human beings.

Super-Sized Agriculture

Super-Sized Agriculture

On the topic of “we are what we eat”, here’s a fascinating photographic essay.

Regardless of what you think about “in balance with nature”, the images are quite staggering. This is one of those situations when a picture is indeed worth a thousand words. Industrialized agriculture has definitely reached some impressive heights (or lows, depending on who you ask).