Every decade or so, we get a couple of very interesting companies to keep an eye on. I’m not referring here to being profitable (even though that’s often the case). It’s about being interesting, as in ground-breaking, mind-bending, evolutionary. This is not a recipe for long-term success, as these companies can either become nearly-unshakable, established names, or end up fading into mediocrity.
Amazon is most definitely a company to watch out for. It has historically been doing quite well for itself, but as this decade approaches its end, things are getting really interesting. Here’s a very well written and thought-provoking article about the firm.