So Many Colgate Options

Let’s have a look at a very interesting article that shows how the choices we have in our daily life are limited and controlled. It’s written by a Design Ethicist at Google:

https://medium.com/swlh/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3^

In a nutshell, the article explains how our choices are constrained by poor design or clever manipulation techniques that aim to hide those options that are not favorable to certain commercial interests. Being aware that this happens is important knowledge. A quick fix is to always dig deeper and try to look beyond “what’s on the menu”.

Update: in 2017 I wrote a more detailed article^ on this same subject.

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