Microsoft’s New Direction Is Not Surprising
Together with its new CEO, the software giant is embracing the inevitable: transforming its users into a data product.
What worries me the most is the fact that Microsoft is moving towards transforming Windows into a closed ecosystem, emulating the model established by Apple and, later, Google.
With the upcoming Universal Windows Platform, Microsoft is taking its first steps into placing itself as a leech between developers and customers, charging not only for the operating system but also taking a profit share from producers.
