This nicely written article on Wired says it all: sometimes corporations are so tone-deaf that they manage the impossible: uniting the Internet:
I am saddened by the fact that Pepsi took a noble message and a beautiful story only to ruin everything by having a script and implementation so utterly disrespectful towards minorities, women and social classes. Pepsi wants to say “we should look beyond social classes”, but instead highlights the ugly differences that exist between the privileged and the other 99%. The commercial is also a rather sad mix of cliché and kitsch.
Bottom line? It’s bad taste. Just like Pepsi and the rest of the canned sugar industry.