How to Wield Facebook

How to Make Facebook Show You the Stuff You Really Care About

Facebook doesn’t really do its job when you ask of it to follow a website for you. Here you will find two images that explain how you can properly follow a page on Facebook. Unless you change your notification settings as shown in the images, the default behavior is that whatever you see in your news feed is at the whim of algorithms designed to extract money out of everybody using the website – users on the one side and advertisers on the other. Sadly Facebook treats as advertisers even non-profit content creators such as myself, but more on that inside the article.

It’s a pity that I even have to type this but alas, due to the rather unfair algorithms employed by Facebook (and many other social networks), I realize it’s necessary to explain the current situation. Before I start, I’d like to emphasize that I have no problem with Facebook making a profit. As a living commercial entity, it needs to survive in order to evolve. But what will it evolve into? We as users of Facebook need to voice our concerns if we wish to have a say in its evolution. A social network should be the best place to make oneself heard but unfortunately, in the case of Facebook this is increasingly false.

Facebook currently deepens the chasms between social groups, reducing one’s opportunity to discuss with people outside one’s comfort zone. Like any company, Facebook wants its users happy. Happy users spend more time on the website and make the company more money.

Another way Facebook algorithms are hurting is treating non-profits as if they were advertisers. The website is built quite “intelligently” so that it coerces the owners of pages into paying for getting exposure.

Mark Zuckerberg's "Building Global Community"

About Zuckerberg’s Global Community Vision

Two weeks ago Mark Zuckerberg, CEO of FaceBook, dropped what I consider to be an ideological bombshell on the tech industry and on business in general. It doesn’t even matter what the true intentions behind it are. It grabbed attention and dared to change – at least for a little while – the tune of the global business discourse.

Mark’s Global Community post is very well written and published at the ideal time to provide maximum PR value. I’m not surprised that some have even seen it as a sort of political statement.